As of February 2020, there are three states that only have a single mobile sportsbook in New Hampshire, Oregon, and Rhode Island. It looks as if that system is working the best in New Hampshire, which is one of the three that had the most recent launch.
At the end of December 2019, DraftKings went live in New Hampshire, and through the Super Bowl, they have already had more than $20.8 million in wagers. That was a solid January and the first few days of February with Super Bowl betting, and much of the success can be attributed to the NFL playoffs.
New Hampshire Could Have Had More
Unlike Oregon and Rhode Island, New Hampshire was not opposed to having more than one operator. The state could have allowed five mobile and 10 retail operators, but they decided to go with the one operator of DraftKings after hearing their pitch.
New Hampshire went with one operator after DraftKings told them that if they were the only ones in the state, they would offer them 51% of their revenue from sports betting. New Hampshire also allowed Inralot to offer sports wagering through the state lottery.
New Hampshire was able to get the best deal from their operator, considering they had multiple offers from other operators, which Oregon and Rhode Island did not. It also helped that New Hampshire picked one of the most well-known brands in DraftKings.
Looking at the Numbers
In New Hampshire, there are almost 35.000 people that are registered with the DraftKings Sportsbook application. Oregon has in excess of 50,000 registered users from their SBTech powered Scoreboard, while Rhode Island has less than 8,000 registered users at their William Hill sportsbook. One of the reasons for that low number is they have an in-person registration process.
Massachusetts May Help
New Hampshire may also get a heads up on Rhode Island if they can attract customers from Massachusetts. From Boston, it is about the same distance to both states, but the registration process is much easier in New Hampshire.
Their players simply have to cross the state line and sign up at DraftKings while in Rhode Island, players must sign up for a mobile account at a land-based casino in the state.
The New Hampshire Lottery stated that 6,000 people signed up for an account on DraftKings the first day they launched in the state, and a decent amount of those were players from Massachusetts.
Off to a Good Start
January was the first full month of operations for DraftKings in New Hampshire, and they had a sports betting handle of $17.3 million. Oregon’s first full month of operation was November of and took in $17.3 million, and Rhode Island’s was in September of last year, and they only took in $3.3 million.
Both Oregon and Rhode Island have increased their handle since the first full month of operation. In December, Oregon had a handle of $22.4 million, and Rhode Island had one of $31.7 million.