When the online sportsbooks of BetMGM and BetIndiana open their virtual doors, there will be six options for bettors in Indiana. BetMGM and BetIndiana were recently issued licenses but on a temporary basis, and it will not be long before both sportsbook sites are up and ready in the Hoosier State.
Roar Digital is a joint company with MGM Resorts and GVC, which is a sportsbook operator based in London, and they will launch their BetMGM sportsbook in Indiana at the land-based casino of Boyd‘s Belterra Casino. This is born from a market-access agreement that was signed off on by operators that were listed in the U.S. and signed back in July of 2018.
Boyd has another big-name partner in FanDuel, and it has come in second place in terms of revenue stream, with DraftKings being the top dog in Indiana. One of the main reasons for the success of the DraftKings sportsbook in the Hoosier State is that it is in a partnership with Ameristar Casino, which is owned and operated by Penn National and not even 30 miles away from Chicago.
As of early February 2020, neither operator has a set date to launch their sportsbook.
BetMGM Getting In The Picture
In terms of launching in the U.S. gaming market, BetMGM has taken its time. At the beginning of September last year, the BetMGM app was launched by Roar to take the place of the New Jersey BetMGM app. The application had a British feel to it, and that was not appealing to players.
The BetMGM app is set to branch out, and in February, the Nevada application for Roar is expected to be approved. So it will have the big gun of Nevada in the fold as well as New Jersey and Indiana.
The launch for the app in Nevada is expected to be sometime in March of 2020.
The BetMGM app has not reached expectations as of yet, but there is still a lot of time to fix the glitches. In December of 2019, Borgata was responsible for 7.7 percent of the sports betting revenue in New Jersey.
That is below the market share that GVC is aiming for by March of this year, wanting a share to the tune of 10 to 15 percent. This is according to GVC CEO Kenny Alexander.
One issue that has not been broached often since the app launch is the agreement between BetMGM and Yahoo Sports. In November of last year, Yahoo Sports started to show betting odds from BetMGM on its page, and then players could easily click on the odds and make a sports wager if they were within New Jersey state lines.
BetMGM gives Indiana sports bettors yet another sports betting option, and it still is working on getting Nevada in the fold as well as improving its New Jersey sportsbook.
MGM Resorts and GVC are being very proactive in getting their gaming product to the U.S. market, and it looks as if they will keep marching on as long as more states legalize sports betting.