BetAmerica Prepares For Indiana Online Launch

BetAmerica indiana

Indiana bettors have a lot to look forward to this festive season.

Over the weekend, the Indiana Gaming Commission (IGC) issued a mobile wagering launch authorization notice to BetAmerica, paving the way for the brand to enter the Indiana online sports betting market next week.

In the launch authorization notice, the regulator says that BetAmerica has met all the requirements pertaining to mobile wagering as mandated by the IGC and Indiana Code Article 4-38. As such, the Commission has allowed the operator to offer online and mobile betting in the state effective Dec. 30.

The brand, which is owned by Churchill Downs Incorporated (CDI), joined the regulated Indiana sports betting space on Nov. 11 with the opening of a physical sportsbook at Rising Star Casino in Rising Sun.

The book is powered by CDI’s long-term sports betting technology provider, SBTech.

The launch will mark the fourth mobile betting app for the Hoosier State after DraftKings, BetRivers, and FanDuel. PointsBet is also expected to go online in early February.

Indiana Launch To Make Three States For BetAmerica

The year has been favorable for Churchill Downs as the renowned horse racing operator went all out to pursue sports betting opportunities in the country.

The BetAmerica brand made its debut into the regulated US market last year when CDI opened retail wagering lounges at its two properties in Mississippi. Both venues, Riverwalk Casino in Vicksburg and Harlow’s Casino in Greenville, opened on Aug. 23, 2018.

However, the greatest milestone in the company’s expansion plan was when it launched its first real-money online sports betting platform and casino in New Jersey. The app went live on Feb. 7 under a Golden Nugget license.

In the same month, CDI received the approval of the Pennsylvania Gaming Control Board (PGCB) to operate in-person wagering at the Erie-based Presque Isle Downs Casino, which it acquired from Eldorado Resorts in January. The BetAmerica PA sportsbook opened in August, with online wagering beginning mid this month.

Indiana was the fourth state for the BetAmerica sportsbook. The brand is licensed under the Full House Resorts-owned Rising Star Casino, thanks to multi-year sports betting agreement between CDI and the Nevada-based hospitality and entertainment giant.

As already mentioned, the brick-and-mortar sportsbook at Rising Star has been operational since Nov. 11.

The rollout of the online app is expected to open the brand up to a larger customer base in the booming Indiana sports betting market. Last month, more than $147 million was wagered through the state’s sportsbooks, with $96.2 million coming in through the three online betting apps.

Two More Operators To Launch Under Rising Star Licenses

Besides its online sports betting agreement with BetAmerica, Full House Resorts has two more contracts with Wynn Resorts and Smarkets that will see the brands deploy their mobile betting apps in the Hoosier state under Rising Star Casino licenses.

The Indiana sports betting law allows casinos to partner with up to three sportsbook brands, which means that Rising Star Casino has exhausted all its opportunities in the state.

Smarkets and Wynn Resorts are yet to disclose the launch dates for their digital betting platforms.